How important is responsive web design and what are its benefits? — More and more people are using mobile devices for browsing, such as using smartphones and tablets for every task or daily work. Work that used to be only done through personal computers (desktops & laptops) now almost all of them can be used also through mobile devices.
The internet has begun to be taken over by mobile devices, more and more people are using mobile for browsing, not even just browsing, but activities on social media such as facebook, twitter, instagram, path, all done on mobile devices.
Responsive web design
You can imagine that a personal computer is usually in a special place in your room, so if you want to browse through a personal computer, you have to be in that room, while mobile devices are carried wherever the person goes, even to the bathroom, many carry their cellphones, while driving. Many cars are also browsing, so you can imagine how mobile humans are today.
Seeing the above phenomenon, you will be very disadvantaged if your website cannot be accessed by people via mobile devices. Websites must now be accessible via personal computers (desktops & laptops) and must also be accessible from mobile devices (smartphones & tablets), and the solution to accommodate both is responsive web, which allows websites to adjust the screen size of the device used by visitors. web.
What is responsive web design?
To answer what a responsive web is, you can read the previous post about Introduction to Responsive Web Design. Next we go straight to the benefits or benefits of responsive web design.
Increasing Mobile Users
If we look at the world today, we will find that many people are very dependent on their cell phones. From waking up until going to sleep again, the phone is always with you. Here are statistics that you can use to find out how many cellphone users.
More than 20% of google searches are now done via mobile.
In 2012 more than half of local searches were conducted on mobile phones.
25% of internet users in America only access the internet through mobile devices.
25.85% of all emails are opened on mobile, with another 10.16% opened on tablets.
By 2015 mobile internet users are expected to overtake desktop users.
Of the 4 billion mobile phones in the world, 1.08 billion are smartphones and 3.05 have SMS enabled.
Recommended By Google
Google is a very strategic platform, even Big G is claimed to control 67 percent of the search market share in 2013, making it the most popular search engine in the world. So, if Google claims that they prefer and recommend every website to implement responsive web design to accommodate mobile users rather than creating a separate mobile version of the website, then it’s a good idea to take this point as a guide for the goodness of your website, because this has been confirmed by Piere. Farr from Google in June 2012.
But why does google prefer responsive design? Firstly, because it’s more efficient for google bots to crawl your site and then index it then set it all up in their search results, the reason for that is because with responsive design, all sites have only one URL and the same HTML on all devices. When a business has both mobile and desktop sites, there will be different URLs (as if duplicates) and different HTML for each, and this will force Google to crawl and index multiple versions of the exact same site.
Also read: 6 Tips To Create a Responsive Website
In addition, if there is only one site and URL, then it is much easier for users to share, to engage and interact with the content on that site compared to sites that have different pages for mobile and desktop users.
Google realizes that users who are unhappy with this will go to another website, which means that this will increase the bounce rate and the site will not rank in mobile search, this can have a bad impact on your website’s SEO.
Can Increase Conversion Rates
In addition to all the benefits in terms of search, as well as making visitors happy, responsive web design has the ability to increase the conversion rate or conversion rate which of course is very much desired by every mobile user in the world. Why? If a website doesn’t work properly on a mobile or tablet device, then users certainly can’t be converted. And
So if visitors have to take more steps to complete a conversion with your site, then do you think they will still complete the conversion? The possibility is certainly very small, for example, people who view products on your website with a mobile device will find it difficult to make a purchase if your website does not support mobile, so if they want to complete a purchase then they have to switch to desktop, Ahhh really difficult, it’s better not to buy and search on other websites only. -__-
But with responsiveness, of course, the above can be resolved and purchasing goods on your website can happen easily, anytime, anywhere visitors are, even in the bathroom, they can complete the purchase of goods, because the responsive web can be opened on all screens.
Responsive design can also help you to do heatmapping and A/B testing or we can know it as A/B testing, this can be used with software such as ClickTale or Optimizely, where you can find out which parts are often clicked by visitors, how your website looks like interact with visitors, this can certainly help you to optimize the parts that are still not okay from your website. So again if your website doesn’t work on mobile devices, visitors will feel frustrated and leave your website. High bounce rate = low conversion rate. And, this is certainly bad for your business.
Good User Experience
Responsive web design can give visitors a better experience. For example, users don’t have to mess around with zooming and shrinking text and images on the screen. This makes it easier and more convenient for users to read and explore your site.
And there is a statistic that illustrates why user experience is so important. According to Google Think Insight on Mobile, every time someone arrives on your mobile website and is frustrated, or doesn’t see the content they were looking for in a short period of time, there is a 61% chance of leaving your website for another website. However, every time a visitor has a positive experience with your mobile site, it is 67% more likely to buy a product or use a service on the web. In addition, 48 percent of users stated to Google that when a site doesn’t work on a mobile device, they feel the company doesn’t care about their business (the evidence is that the web can’t be opened from a cellphone).
And there is a possibility that someone complains about the difficulty of using a certain site, then they will write or vent on social media about the badness of the site, and this will certainly tarnish the reputation of your website.
Easy To Manage.
Let’s get back to SEO a bit, if you have separate websites for desktop and mobile, you should run separate SEO campaigns for both. Wouldn’t it be easier to manage just one for the same website? It will not only make your customers happy, but also your employees, developers, marketing managers, and more importantly save money and effort.
Leading the Competition.
In the business world, we certainly have to be in front, must be ahead of our competitors. Responsive web design is favored by Google, so the chances of you being at the forefront of Google search results are certainly greater. With this, of course, you can overtake potential buyers so they don’t go to your competitors’ websites. Your website will also be considered good and even more modern by visitors. A good website will be more liked of course.
You already know and understand the benefits or uses and benefits of responsive web design, so what are you waiting for, get your site responsive right away.
See you in the next responsive article, Greetings web design Indonesia.